Roland DGA Announces Launch of New VersaEXPRESS RF-640 8-Color Printer

Press Release from Roland DGA Corporation

IRVINE, Calif., Aug. 14, 2019 /PRNewswire-PRWeb/ -- Roland DGA has announced the launch of its new VersaEXPRESS™ RF-640 8-Color eco-solvent printer – a next generation 64-inch wide-format inkjet with the widest color gamut in its class for outdoor durable graphics. An evolution of Roland's popular RF-640 dual CMYK printer, the RF-640 8C features 8-color inks in CMYK, Light Black, Red, Green and Orange for stunningly vibrant prints, highly accurate color-matching capabilities, and up to three years of outdoor durability.

Equally impressive is that the VersaEXPRESS RF-640 8C offers such outstanding image quality and business-building potential at an extremely attractive price, with an MSRP of just $16,995 (US).

Engineered for excellent color reproduction, the RF-640 8C accurately matches and reproduces colors normally difficult to achieve. Up to 99% of Pantone® + Solid Coated spot colors are within gamut* – making this value-packed inkjet an ideal choice for print service providers (PSPs) looking to match corporate brand colors. The RF-640 8C printer's expanded gamut allows users to hit brand colors with greater ease and precision than ever before. It also features a state-of-the-art gold-plated printhead with Roland Intelligent Pass Control, which precisely places dots within passes and uses variable dot control to produce ink droplets of up to seven different sizes.

"Colors like green and orange are notoriously challenging to reproduce precisely," noted Daniel Valade, Roland DGA Product Manager of Digital Print. "By adding these ink colors, as well as red, the RF-640 8C offers significant advantages and opportunities for PSPs, especially those working with major brands and corporate customers. This printer's ability to match colors with ease and precision make it unbeatable for anyone producing signage with brand colors, as well as graphics demanding a wide-color gamut."

Red, Green and Orange inks extend the range of achievable colors across the entire spectrum. Along with Light Black, they deliver exceptional skin tones and smooth gradients for unsurpassed photo reproduction. This makes the RF-640 8C perfect for shops producing interior décor, fine art, or other types of images for hotel chains, museums, galleries, entertainment venues, or offices.

The RF-640 8C is powered by included ErgoSoft Roland Edition 2 SPECIAL PLUS RIP software, which offers a host of advanced features that optimize productivity, color management, and overall performance. With the advanced color replacement and profiling tools within the RIP, precise colors can be effortlessly configured for all major industry swatches.

"Our new VersaEXPRESS RF-640 8C is the result of responding to needs and desires of our customers for a printer that not only offers exceptional value, but also incorporates innovations that will help them build and grow their businesses," said Valade. "It really comes down to giving our customers a decided edge in an increasingly competitive marketplace – and that's exactly what the RF-640 8C provides."

To learn more about Roland's new VersaEXPRESS RF-640 8C printer, visit http://www.rolanddga.com/rf8color. For more information on the complete Roland DGA product line, visit https://www.rolanddga.com.

*Internal tests show up to 99% Pantone®+ Solid Coated in Gamut. Pantone® references taken from Adobe Illustrator CC 2018 Pantone®+ Solid Coated Color Book. Results may vary depending on media.

About Roland DGA Corporation

Roland DGA Corporation serves North and South America as the marketing, sales, distribution and service arm for Roland DG Corporation. Founded in 1981 and listed on the Tokyo Stock Exchange, Roland DG of Hamamatsu, Japan is a worldwide leader in wide-format inkjet printers for the sign, apparel, textile, personalization and vehicle graphics markets; engravers for awards, giftware and ADA signage; photo impact printers for direct part marking; and 3D printers and CNC milling machines for the dental CAD/CAM, rapid prototyping, part manufacturing and medical industries. For more information, visit https://www.rolanddga.com.

About Roland DG Corporation

Roland DG Corporation is the world's leading provider of digital printing solutions. The company's inkjet printers, printer/cutters and cutting machines are widely used to create a broad range of promotional items including banners, signs, vehicle graphics, stickers and labels, and to provide customization services for apparel and personal items like smartphone cases. Recently, Roland DG has embarked on a promising new retail frontier by capitalizing on individuals' increasing desire to create their own, uniquely designed and decorated items. The company's COTO business division has developed proprietary design and print management software which enables customers to design their own gifts, apparel and treasured mementos, and to enjoy an unforgettable creative experience. For more information, visit https://www.rolanddg.com/en.

SOURCE Roland DGA Corporation

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