ALLENTOWN, PA ¾ Steve Baer has been named Sales Operations Manager of Vastex International, it was announced by Mark Vasilantone, president.
Baer will be responsible for overseeing day-to-day sales administration for the complete line of Vastex screen printing equipment, both domestically and internationally.
He intends to strengthen the company's position as a world leader of screen printing equipment by streamlining customer response and dealer support systems, and fostering a quality-oriented culture based on teamwork and ownership to increase sales and profitability.
Baer brings 20 years of sales and marketing experience to the position, having held Print Production, General Management, and Strategic Buying positions at Nacci Printing, LEM Products, and the Volvo Group's Global Indirect Purchasing Group. He has also been a consultant with Fortune 500 companies as well as smaller design firms.
Vastex manufactures industrial-grade and entry level manual screen printing presses, infrared conveyor dryers, flash cure units, screen exposing units, screen drying cabinets, washout booths and complete screen printing shop systems, and offers a comprehensive range of training classes for entry level, intermediate and advanced screen printers.