Sometimes referred to as onserting, this is the automated gluing of items to direct mail pieces, covers, packages, backers, signatures and other carriers. Since the affixed items are usually intended to be detached by the recipient, fugitive glue is standard.
Products and Capabilities
The following is a list of items commonly affixed to various backers:
Gift, incentive and reward cards
Static plastic or cardboard credit cards (CR-80)
Lotion packs and other product samples
Coins, tokens, magnets and keys
Magnetic security strips for retail products
Padded coupon or entry form pads
Multiple items may be affixed to a single carrier (Pre-approval required)
Magnet applying
Faux cards
Loose enclosures
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