A brand is the way a company, product or person is perceived by others. Successful packaging design conveys and reinforces that message. And because "packaging that sells" is as much about functionality as it is about visual appeal, Impress’ graphic design team takes time to analyze how packaging works in many facets. From concept to finished package, we consider how to protect the contents, assess its shelf appeal, ease of shipping, and user-friendliness for the consumer.

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